On the evening of January 11, a video of "suspected that Nongfu mountain spring destroyed Wuyishan National Park forest area at night" broke out on the Internet, causing widespread concern in the society. "Water resource explorers will choose high-quality water sources at the boundary of the environmental protection zone, and these water sources are also the indisputable place for high-end bottled water enterprises. In addition, driven by the growing demand for high-quality drinking water from users, bottled water companies must continue to expand water sources and find new water sources on the premise of ensuring quality. " Guo Shun, a drinking water technology expert at the national drinking water quality supervision and inspection center, said.

Strict requirements for mineral water mining

It's not as simple as "water quality is good, it can be mined"

According to Guo Shun, the mining of bottled water, especially mineral water, is not as simple as "mining can only be carried out if the water quality is good". It is necessary to prepare for the mining according to the relevant laws and regulations and the declaration process.

"A lot of natural water and mountain spring water in the market play the edge ball of mineral water. In fact, there are strict requirements for the exploitation of mineral water. According to the law of the people's Republic of China on mineral resources and other relevant laws, regulations and normative documents, there are many specific provisions and requirements for the exploitation of drinking natural mineral water. " Guo Shun said that units and individuals applying for the exploitation of drinking natural mineral water must hold such materials as the exploration and evaluation report of drinking natural mineral water, technical appraisal certificate, exploration license, examination and approval document of technical appraisal and water taking license, handle the mining license with the provincial (District, city) Department of land and resources (bureau) according to law, and pay the mineral resource compensation fee according to the regulations; and use the technical appraisal certificate Documents, examination and approval documents, mining licenses and other materials shall go through the formalities of health license and enterprise registration with the competent departments of health and industry and Commerce respectively; for the exploitation of mineral water resources, a health protection zone shall be set up in accordance with the national standards for drinking natural mineral water, and a fixed protection mark shall be set up within the boundary of the protection zone; the mining unit of mineral water resources must carry out the water quality and water quality of mineral water in accordance with the provisions For dynamic monitoring of changes in quantity, water temperature and water level, the monitoring results shall be submitted to the local competent department of land and resources (Administration) on a regular basis as required; the exploitation of mineral water resources must be carried out in strict accordance with the approved exploitation points and quantities. If it is necessary to expand the mining volume or change the mining point, it must be reported to the original technical appraisal department and the mining examination and approval authority to go through the formalities of change or re registration, etc.

"It can be seen that the relevant laws have clear requirements for mineral water mining sites, but there is no very precise definition and requirements for the possible environmental impact during the mining process." Guo Shun said.

Competition among bottled water enterprises is fierce

Building differentiated products should be the core strategy

"In recent years, people's growing awareness of healthy drinking water and severe competition for bottled water will become the survival test that bottled water enterprises need to face." Guo Shun said that in the context of consumption upgrading, with the continuous improvement of residents' consumption capacity and the attraction of high-end water profit rate, many enterprises began to race around the land, and the market competition of bottled water is focusing on the high-end water market. "The competition in the high-end water market is ultimately the competition for high-quality water sources, so for bottlers in the future, it is a crucial step to seize water sources."

In recent years, many bottled water companies take pure natural, healthier and other product concepts to meet the needs of consumers for healthy drinks. In order to reflect the product concept, many bottled water enterprises adopt the large-scale production mode of building factories and filling water sources.

According to the analysis report on the production and marketing demand and investment forecast of China's tea and beverage industry issued by the prospective industry research institute, although the market scale of China's bottled water industry continues to increase, the growth rate will decline. In the trend of consumption upgrading and demand diversification, the industry competition will be more fierce, and differentiation will become the main competitiveness of enterprises. At the same time, the bottled water industry is also developing in four directions, namely, high-end, fine differentiation, category diversification and channel diversification. Under these four trends, how to create differentiated products, supplemented by matching channels, will be one of the core strategies and main competitive advantages of the enterprise in the future.

To this end, Dr. Li juanhong, inspection College of Changzhou Institute of engineering and technology, put forward that to create differentiated bottled water products, the most recent basic requirement is to attach importance to product quality and meet the needs of consumers for healthy water; secondly, we should attach importance to brand culture, water source construction, production process improvement and packaging design of bottled water, so as to enhance brand beauty; thirdly, we should pay attention to market segmentation, Develop aquatic products suitable for different people and places.

Source: China Environmental News